About the Program

The Toumouhi
Challenge Program

It all started with love for two-wheelers

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  • Enrich your knowledge

  • Understand the fundamentals of entrepreneurship in sports

  • Collaborate with talented and inspiring students and alumni 

  • Work on new ideas and concepts

  • Receive consultation and guidance from experts in the field

  • Receive a Certificate of Participation

  • No payment is required

How it Works

  • Form teams of six. We do accept individual submissions, but it is not recommended.
  • Each team or individual submits their participation form.
  • All participants receive training sessions and inspirational talks.
  • Participants will be asked to fill out a survey sent to their email, found on the education materials webpage and on the video submission form.
  • All teams will pitch their venture ideas by answering six questions on the website or by submitting a video. The questions will be found in the success story. We strongly suggest participants submit a video, as it is a better way to pitch ideas.
  • The top 100 ideas shared by either teams or individual participants, will be selected as the winners of the 2023 Toumouhi Challenge.
  • The top 6 ideas shared by either teams or individual participants, will be crowned the ultimate winners of the 2023 Toumouhi Challenge!
  • A celebration event will follow.

All participants need to complete a required survey before December 31, 2023, in order receive their Certificate of Participation. The survey will be found on the education materials webpage. It is also located on the video submission form.

– All participants will receive their Certificate of Participation no later than December 31, 2023, via email.


All Participants

  • Certificate of Participation
  • Access to eCornell keynote lectures

The Toumouhi Challenge Top

100 participants formed into teams or as individual participants will receive:

Certificate of Participation

  • Access to eCornell keynote lectures

  • One year access to 1200+ accredited eCornell on-demand courses

  • The opportunity to participate in the Toumouhi Excellence Program.


The 2023 Toumouhi Challenge Winners will receive

  • Certificate of Participation

  • Access to eCornell keynote lectures

  • One year access to 1200+ accredited eCornell on-demand courses

  • Participation in the Toumouhi Excellence Program

  • Mentorship and consultation by Mexoxo experts during the Toumouhi Excellence Program.


– Judges are carefully selected by the program’s stakeholders according to the following criteria:

  • 30% of the judges must be bilingual in English and Arabic.
  • Experts in their industry with a proven record of their experience.
  • Willingness to devote time to working on the evaluation.
  • Enthusiasm for their participation in the Toumouhi Challenge program.

How You will be Evaluated

Each video will be evaluated by two judges. In the event of a tie, a third judge will be assigned to evaluate the video, and their score will dictate the final score

A random draw will determine which judge will evaluate each video

The final score will be calculated based on the responses to the questions below:

Do you have a sports-related goal or business idea? If yes, what is it? (25%)

How do you plan on achieving your sports-related goals? (25%)

How can you help and positively contribute to the development of women in sports in Saudi Arabia? (25%)

What is it that you are searching for? Or what are you missing to be able to reach your sports-related goals? (10%)

What are the major challenges that you face with achieving your sports-related goals? (15%)


Choose a city and then find the closest vehicle available

76 vehicles available

1:30 min. to closest one
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If you have any questions, please feel free to call us

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